Extra: “Drag Race” heads to Sweden; Bomanbridge nets “Game of Secrets”

World of Wonder’s Drag Race sashays to Sweden  L.A.-based media company World of Wonder has announced another international iteration of its successful Drag Race entertainment reality format, this time in Sweden. The ...
April 5, 2022

World of Wonder’s Drag Race sashays to Sweden 

L.A.-based media company World of Wonder has announced another international iteration of its successful Drag Race entertainment reality format, this time in Sweden.

The new version of the global franchise joins existing versions in Thailand, the U.S., Chile, Canada, Holland, the UK, Spain, Australia and New Zealand, France, the Philippines, and Italy.

Mastiff AB will produce Drag Race Sweden, which will debut on SVT in Sweden and on WOW Presents Plus in the UK, the U.S. and other select global territories. The series will see Swedish Queens compete to become the Next Drag Superstar and lip sync their way to the Drag Race crown.

Drag Race Sweden will be produced in conjunction with World of Wonder Productions, with Randy Barbato, Fenton Bailey, Tom Campbell and RuPaul serving as executive producers. The host, judges, cast and premiere date will be revealed at a later date. The deal for Drag Race Sweden was brokered by Passion Distribution.

“We recognized many years ago that Drag Race has such strong public service values in its DNA, and it is also impressive how genuine the commitment to diversity is from the distributor and format owners,” said Markus Sterky of SVT’s program director’s department in a news release. “Bringing this production to Sweden makes me very proud. It is a bold, different, funny and important show, which really can change people’s lives.”

Bomanbridge acquires rights to football scandal doc A Game of Secrets

Singapore-based distributor Bomanbridge Media has partnered with DR Sales, the sales arm of the Danish Broadcasting Corporation, to acquire rest-of-the-world distribution rights to the new feature documentary A Game of Secrets (pictured), which covers scandals that rocked the world of professional soccer due to the launch of the whistleblower website Football Leaks in 2015.

The agreement follows a raft of pre-sales for the doc in Europe and the Nordic region, including the UK (Dogwoof); Denmark (DR TV); Sweden (SVT); Norway (NRK); Iceland (RUV); Finland (YLE); Switzerland (RTS); and Eastern Europe, Spain, Portugal and Holland (HBO Max).

Produced by Peter Engel and Jes Brandhøj for Drive and Wingman Media, and directed by Niels Borchert Holm (The FIFA Family, World Cup of Spies), A Game of Secrets charts the impact of the Football Leaks website, which revealed a series of dirty financial dealings involving major clubs, players, league officials and team owners. The site was eventually traced to Portuguese hacker Rui Pinto, who was arrested in Budapest in 2019 and extradited to Portugal to stand trial, where his case was taken by the same lawyer who had previously defended Wikileaks founder Julian Assange and NSA whistleblower Edward Snowden.

The doc will premiere in September, ahead of the beginning of the 2022 World Cup in Qatar.

Prime Entertainment deals at MIPTV

Paris-based producer and distributor Prime Entertainment Group has announced several deals since the start of MIPTV, including an acquisition deal with Spanish prodco Zona Mixta to diversify its documentary catalog and a sale to Netflix.

The Zona Mixta partnership includes a pair of new WWII documentaries: The Master of Submarines (52 min.), about a French-born German naval commander, and The Graveyard of Truk Lagoon (52 min.), which looks at the site of the Japanese naval base where Allied bombing sent over 50 ships and over 400 aircraft to the bottom.

Prime has also signed a new deal with Netflix for two more WWII doc projects: The Trial of Adolf Eichmann (1 x 90 min.), about the 1961 trial of the notorious Nazi war criminal; and the docuseries Einsatzgruppen: The Nazi Death Squads (4 x 52 min.), which examines the “Holocaust by bullets” perpetrated in Eastern Europe and the Baltics at the beginning of the war, a genocidal operation that preceded the Nazis’ extermination camps.

“Netflix have been great partners throughout the years, and we are truly glad to remain among the platform’s content providers since 2014,” Prime’s head of sales Alexandra Marguerite said in a release. “We are especially proud of our outstanding history catalog, which not only helped reinforce our collaboration with Netflix but also opened new and exciting opportunities to work with major international networks like A&E, the History Channel, Rai, PBS, Spiegel, Discovery [and] Foxtel, among others.”

Red Arrow locks multiple European sales for new format My New Mystery Job

International distributor Red Arrow Studios International has made a number of sales for the new social experiment format My New Mystery Job.

Currently in production for its first local iteration, for the Dutch broadcaster NPO 3, the format has thus far been sold to the UK (CPL Productions), Germany (Redseven Entertainment), France (Satisfaction Group), Italy (Pesci Combattenti) and Norway (Monday Productions).

Created by Stepping Stone Productions, My New Mystery Job takes participants who are looking for a career (and life) change and compels them to quit their current positions and commit to a new job for six months, without knowing in advance what said job will entail. The series follows each participant as they try to get the hang of their new role, and ultimately forces them to choose whether they will stay on with it or return to their old profession.

With files from Andrew Tracy

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