People/Biz

Former YouTube unscripted exec Alex Piper joins Night Inc. to head studios

Alexander Piper, most recently head of unscripted originals for YouTube, has been appointed as head of a new studios division at Los Angeles- and Austin-based multimedia and talent management company ...
May 12, 2022

Alexander Piper, most recently head of unscripted originals for YouTube, has been appointed as head of a new studios division at Los Angeles- and Austin-based multimedia and talent management company Night Inc.

In the new post, Piper will oversee unscripted, documentary, animated and scripted programming.

On the management front, Night Inc. boasts a bevy of digital media and influencer clients, including YouTubers and creators Preston, MrBeast and Safiya Nygaard.

“Obviously operating inside of Night, which is the premier creative outpost for the most popular creators in the world, provides us a tremendous advantage in being able to meet creators where they are,” Piper tells Realscreen. “We know first hand that their interests are across all genres: from scripted to unscripted, from animated to live action, from live events to long form documentaries. We plan to have a slate as diverse as those interests.

“Initially our focus will be on the Night roster because not only does that allow us to work directly with the best talent in the industry, but also offers us the benefit of being able to showcase their amazing IP as a proof of concept and launching pad for premium extensions,” he adds. “That said, we are not solely focused on the Night roster but rather on finding the best stories to tell and the best places to tell them.”

Piper’s departure from YouTube comes in the wake of the global platform’s exit from the originals space, and the departure of Originals head Susanne Daniels earlier this year. The platform continues to fund programming within its Black Voices and YouTube Kids Funds.

The exec came to YouTube in 2019 following a stint at Fox, where he led development for special events and series including So You Think You Can Dance, Hell’s Kitchen, Cosmos and The Four.

Before that, he helped develop, launch and oversee Asylum Entertainment’s unscripted slate as senior VP of alternative television. His role included executive producing series like ’30 for 30′ for ESPN, The Locator for WE tv and Addicted for TLC.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search