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Exclusive: B17 Entertainment ramps up development roster, adds new EVP

L.A.-based B17 Entertainment (part of Sony Pictures Television) has powered up its development team with a series of promotions, while also bringing on a new hire. The prodco behind Netflix’s History ...
May 25, 2022

L.A.-based B17 Entertainment (part of Sony Pictures Television) has powered up its development team with a series of promotions, while also bringing on a new hire.

The prodco behind Netflix’s History of Swear Words and HBO Max’s Craftopia has promoted current SVP Emily Mayer (pictured) to executive vice president of development, and has also upped Ben Stoddard to vice president of development and Ashton Copeland to director of development. The company has also brought on A. Smith & Co. alum Sydney Jackson to serve as its newest creative executive.

Since joining the company in 2019, Mayer has sold more than 25 series and specials to major streaming services, social platforms, broadcast networks and linear cable. She originally arrived at B17 from All3Media’s Maverick TV USA, where she served as SVP. Prior to that, she ran development and produced shows for outlets such as USA, Food Network, E!, HGTV and VH1 through FishBowl Worldwide Media.

“Emily is a prolific developer who has been instrumental in B17′s recent growth,” company founders Rhett Bachner and Brien Meagher noted in a joint statement. “Her instincts have led us to some of our most exciting projects to date, while her leadership qualities have helped build an incredible team of top talent.”

Stoddard joined B17 from Defy Media, where he served as creative director. He began his current tenure working on the company’s award-winning medical series Chasing the Cure, overseeing social strategy and interactivity.

Copeland, meanwhile, was formerly a producer for Jim Rome’s daily CBS Sports Network show, Rome. Previously, he spent time building brands at global advertising agency BBDO.

Arriving after four years at A. Smith & Co. Productions, Jackson has worked on a variety of network and streaming series, such as The Titan Games for NBC, Mental Samurai for FOX and Death by Magic for Netflix.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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