Unscripted

Snapchat unveils pair of UK Snap original series

Social media company Snap has announced two new UK Snap originals set to premiere later this year and in early 2023 exclusively on the platform. What the Aitch (pictured), from Future ...
May 30, 2022

Social media company Snap has announced two new UK Snap originals set to premiere later this year and in early 2023 exclusively on the platform.

What the Aitch (pictured), from Future Studios, follows British rapper and songwriter Aitch as he looks to shake up his friends’ worlds and teach them how to be their best selves. The eight-episode unscripted series will debut later this year, exclusively on Snapchat.

Secret Superpowers with Tom Daley comes from Little Dot Studios,¬†and stars the British Olympic diver who captured attention at the Games when he revealed his secret for staying calm and focused: knitting. The series finds Daley meeting with his celebrity and athlete friends to uncover the secret ways they’ve found to fight stress and get their heads in the game.

“Our new UK Snap Originals star two inspirational, UK-homegrown talents, Aitch and Tom Daley OBE. Each has a unique story that truly speaks to our values at Snapchat and aligns with our strategy of empowering talent to tell authentic stories on mobile,” said Amanda Krentzman, Snap’s head of international originals, in a release.

The UK is one of a number of markets outside of the U.S. where Snap is creating original content, following previous launches in Canada and India. The company has released over 150 Snap Original series to date, created with over 70 partners.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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