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Exclusive: MY Entertainment acquired by Media Content Services

Charleston, South Carolina–headquartered production services outfit Media Content Services (MCS) has furthered its expansion into the content-creation realm by acquiring prolific unscripted prodco MY Entertainment. The deal was engineered by Shawn ...
June 6, 2022

Charleston, South Carolina–headquartered production services outfit Media Content Services (MCS) has furthered its expansion into the content-creation realm by acquiring prolific unscripted prodco MY Entertainment.

The deal was engineered by Shawn Moffatt and Patrick Bryant — CEO and co-founder of MCS, respectively — and Michael Yudin, founder and president of MY Entertainment, who will retain his position at the company.

Launched in 2000 by Yudin, a veteran production executive who had worked for Thames Television and Viacom Entertainment, MY has created thousands of hours of cross-genre factual and unscripted programming for a wide array of outlets, including Discovery, A&E, National Geographic, BBC, Lifetime, MTV, Travel Channel, Investigation Discovery, Oxygen, Food Network, Animal Planet, TruTV and PBS.

It is best-known for the long-running paranormal investigation series Ghost Adventures — which shifted over to Discovery+ in 2021 after airing on Travel Channel since 2008 — and its numerous spin-offs, most recently Ghost Adventures: House Calls, which dropped on Discovery+ in May of this year. Its most recent venture is The Power Game, a reality competition format for MTV and SBS. It also expanded its international efforts through a co-development partnership with the Seoul-based company Something Special.

MY founder Yudin explained that the acquisition deal represented the ideal scenario in which he could spend more time with his family while remaining active professionally.

“Having worked for large companies in this industry, I knew that if I ever sold MY Entertainment I wanted my team to be a key part of an entrepreneurial company that is technologically savvy,” he said.

Yudin has found such a partner in MCS, which was launched by broadcast veteran Bryant in 1997 as Go To Team, a video production camera-coverage provider that has since been incorporated underneath the MCS umbrella along with five other production-service businesses. In 2021, the company made a move into the content-creation space with the establishment of Brands & Content Studios, which MCS reports has developed and sold its first series to the Magnolia Network.

According to a release announcing the deal, MCS’ Moffatt and Yudin have had conversations over the last few years about how their companies could work together. This ultimately led to the acquisition as a means of realizing both Yudin’s personal–professional goals and MCS’ ambitions in the content field, which can now benefit from both companies’ relationships as well as MY’s well-established track record in high-end factual and unscripted production.

“We’re very excited that our teams will now be part of the same organization and that we’re partnered with Michael,” MCS co-founder Bryant said. “Partnering together will allow us to offer even more great content to the global marketplace.”

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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