New York–based film and TV studio/streaming network FilmRise has brought on Cristina Guggino as its first director of unscripted production.
Guggino (pictured) will oversee FilmRise’s unscripted coproductions, original commissioning, and development of unscripted and documentary series. She will also be tasked with supervising the company’s day-to-day operations on existing copro deals, including further episodes of FilmRise’s original true-crime series Bloodline Detectives, hosted by Nancy Grace. Guggino will report directly to Max Einhorn, SVP, acquisitions & coproductions.
She joins FilmRise from Weinberger Media, where she was most recently executive in charge of development. In that role she led story development for the long-running ID series On the Case with Paula Zahn and the podcast The Anatomy of Murder. She also developed the true-crime docuseries One Deadly Mistake for Oxygen and served as its supervising producer.
“Cristina brings an unmatched talent for recognizing stories and characters that have great potential,” Einhorn said. “Her experience in development, original show ideation, and production oversight will be a huge asset as we continue to expand into producing our own original programming.”