People/Biz

Sony Pictures Television backs prodco from “New York Times Presents” showrunner

Sony Pictures Television (SPT) has entered into an overall deal with Maxine, the new prodco helmed by director and executive producer Mary Robertson. Most recently, Robertson was the showrunner for ‘The ...
June 15, 2022

Sony Pictures Television (SPT) has entered into an overall deal with Maxine, the new prodco helmed by director and executive producer Mary Robertson.

Most recently, Robertson was the showrunner for ‘The New York Times Presents,’ the anthology documentary strand from the New York Times, Red Arrow’s Left/Right, FX and Hulu that has included the films Framing Britney Spears and Controlling Britney Spears.

Other recent credits from Robertson include The Weekly for FX and Hulu, Tricky Dick for CNN, Trumped and The Circus: Inside the Greatest Political Show on Earth for Showtime, and five films for ‘Frontline’ on PBS.

Maxine, which bills itself as a prodco “devoted to the creation of extraordinary journalist- and filmmaker-led non-fiction work,” already has projects in development with Rolling Stone, Buzzfeed News, Texas Monthly and The Hollywood Reporter.

The deal makes Maxine the ninth prodco to be backed by SPT’s non-fiction group, which is overseen by president Eli Holzman and co-president Aaron Saidman. SPT acquired Industrial Media, the superindie headed by Holzman and Saidman, in March of this year.

“Over the past year, we have seen the social and cultural impact that Mary’s provocative content has created, stimulating important conversations through exhilarating real-life stories,” said Holzman and Saidman in a statement, with Roberston adding: “I am overjoyed to launch Maxine with a mission to create the kind of urgent, innovative, and captivating documentary content that our times demand.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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