Indie producer/distributor The Natural Studios, a joint venture with Banijay, has formalized a partnership with YouTube star Coyote Peterson.
The deal will see the wildlife documenter working with Man vs. Wild and Running Wild star Bear Grylls, as well as the label’s co-CEO Delbert Shoopman, to create new IP.
Peterson has been making wildlife videos through his YouTube channel Brave Wilderness since 2014, which now has an audience of nearly 20 million subscribers. His encounters with species from all over the world have garnered billions of views, while presenting content that provides education and messages about wildlife and nature conservation.
Peterson’s online series Breaking Trail picked up an International Emmy Kids Award in 2015, and since 2017 he’s held the Guinness World Record for the most-subscribed digital account dedicated to animals. He’s also the face of Animal Planet’s internationally distributed Coyote Peterson: Brave the Wild, has guested on multiple late-night talk shows, and has appeared on a video call with U.S. president Joe Biden to promote COVID-19 vaccines.
Peterson and Grylls will put a focus on conservation, with The Brave Wilderness YouTube channel recently releasing an episode about the plight of Africa’s rhinoceros species in support of Peterson and Grylls’ “Save the Horns” fundraising initiative.
“Coyote is a raw talent who has captured a global market, and he lives and breathes our sense of adventure exploration. Millions around the world have been inspired by his YouTube endeavors and his love of wildlife,” Grylls said. “Together with Del and the team, I can’t wait to see how we can bring his passion and spirit to our clients in both the U.S. and beyond.”
Peterson added: “Over the past decade, my team and I have worked tirelessly to be this generation’s voice for the animals of our planet. On every step of the journey I’ve followed and have been inspired by the career that Bear has built, always dreaming that one day I would have the chance to venture alongside him. They say that with hard work, dreams come true — for me, this is that moment, the opportunity of a lifetime.”