Premium sports content studio Game1 has brought veteran producer Ben Bitonti on board as its chief creative officer and head of unscripted programming.
In his new role, Bitonti (pictured) will oversee the development of all of Game1′s unscripted projects. He will also support the prodco’s sales efforts to both networks and streamers by leveraging his experience in distribution sales, and aid Game1 co-founder & CEO Greg Economou in packaging projects for sale and securing third-party financing for the studio’s productions.
Bitonti arrives at Game1 after serving as EVP of non-fiction television and alternative programming for 101 Studios, which oversees the Sports Illustrated Studios banner. Prior to 101 he served in a number of high-level development and production roles, including SVP of development for non-scripted and alternative programming at STX Entertainment — where he worked on such series as FBoy Island for HBO Max — and VP of development at Asylum Entertainment, where his credits include the relationship docuseries To Rome for Love for Amazon Prime. He has also held positions at Entertainment One and NBCUniversal.
“Adding a supremely talented executive like Ben to the Game1 team will truly help transform our business,” said Game1 co-founder & chairman Basil Iwanyk. “His expertise and creative storytelling instincts in the unscripted realm are unparalleled. He will help us take the solid foundation that we’ve built to the next level.”
“Sports- and athlete-driven content continue to be a constant growth sector of our industry, and Game1 is uniquely positioned to be a leading contributor to that growth,” added Bitonti. “I’m thrilled to dig in and help build out unscripted efforts and more with our team at Game1.”
Recent non-fiction productions from Game1 include 62,000:1 — an hour-long documentary about the New York Mets’, Knicks’ and Jets’ against-the-odds championship seasons in 1969 and ’70 that won the 2020 New York Emmy Award for best sports doc — and the docuseries Flags, about the National Gay Flag Football League.