Anonymous Content and Fremantle are teaming up with filmmaker Penny Lane‘s Spinning Nancy prodco for the documentary, Mrs. America.
Lane (Listening to Kenny G, Hail Satan?) will direct the feature doc, which will look at the evolving role of American womanhood through the history of the Mrs. America beauty pageant.
The Mrs. America pageant was established by the husband-and-wife team of David and Elaine Marmel in 1977 with the notion of celebrating the role of married women. The film will explore the history and culture of America through this nostalgic and familiar lens and consider what the pageant tells us about the country’s shifting myths, particularly concerning wives, women and feminism.
Mrs. America will be produced by Nick Shumaker and Jessica Grimshaw for Anonymous Content alongside Fremantle’s new global head of documentaries, Mandy Chang and Gabriel Sedgwick for Spinning Nancy. Amanda Branson-Gill and Whitney Sudler-Smith will also produce. Anonymous Content CEO Dawn Olmstead and CCO David Levine will serve as executive producers for the project, which is co-financed by Anonymous Content and Fremantle.
“Penny and Gabriel are two of the most talented and idiosyncratic creatives working in documentary filmmaking today, and I have no doubt [they] will make a film that will make you think, laugh and feel real affection for the characters, whilst entertaining us with skillful storytelling,” said Fremantle’s Chang in a statement. “To partner with such a brilliant team speaks to our ongoing ambition at Fremantle to deliver best-in-class documentary films created by the best talent in the world.”