People/Biz

A+E Networks cooks up multi-platform partnership with Buddy Valastro

In what could be seen as a bid for a bigger slice of the food genre, A+E Networks has struck a multi-platform creative partnership with chef and TV star Buddy ...
June 30, 2022

In what could be seen as a bid for a bigger slice of the food genre, A+E Networks has struck a multi-platform creative partnership with chef and TV star Buddy Valastro, a pioneer of the custom cake movement.

The deal includes more than 60 hours of original programming, including the development of multiple new series and holiday specials produced by A+E’s factual division, Six West Media, in association with Valastro’s Cakehouse Media. Additionally, Valastro and his family will star in an upcoming holiday movie for Lifetime.

Valastro will serve as an executive producer on all projects, which will be produced for A+E Networks’ portfolio of brands and distributed globally by A+E.

“Buddy is not only a powerhouse in the culinary world, he is an incredible talent who shares our passion to create the type of quality content that has made A+E Networks a leader in factual entertainment,” said Rob Sharenow, A+E Networks’ president of programming, in a news release. “Buddy will bolster A+E Networks’ industry-leading lifestyle genre catalogue as a bona fide star with a tremendous fanbase. The fact that he is a passionate creative partner is icing on the cake.”

Added Valastro: “Our partnership with A+E is everything my family and I were looking for in a home on television — a media company with worldwide reach and distribution and thoughtful creative partners who can execute our shared vision from development to broadcast.”

The chef’s initial success on television came via TLC’s Cake Boss, produced by High Noon Entertainment and Cakehouse Media. The series spawned several spin-offs and ran for the bulk of its 10-season run on TLC before moving to Discovery Family in 2019.

About The Author
Justin Anderson joined Realscreen as senior staff writer in 2021, reporting and writing stories for the newsletter and magazine. During his 20-year career he’s filled a variety of roles as a writer and editor at a number of media organizations, covering news and current affairs as well as business, tech, the film and music industries and plenty in between. He’s also spent time behind the scenes in television production, having written everything from voiceover scripts for documentaries to marketing copy. He has a degree in Journalism from Toronto Metropolitan University (formerly Ryerson University).

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