People/Biz

Nat Geo appoints Karen Greenfield as SVP, content, diversity and inclusion

National Geographic has created a new role to promote diversity and inclusion within its content offering, and has appointed Karen Greenfield to the post. Greenfield, in the role of SVP, content, ...
June 30, 2022

National Geographic has created a new role to promote diversity and inclusion within its content offering, and has appointed Karen Greenfield to the post.

Greenfield, in the role of SVP, content, diversity and inclusion, will team with the Nat Geo content creative teams to develop and produce inclusive storytelling for a multicultural and multigenerational audience. As well, she will collaborate closely with the company’s marketing and communications heads to broaden fanbases for Nat Geo content.

She will also work with executives across parent co The Walt Disney Company to ensure Nat Geo talent and programming are integrated into company-wide DEI initiatives.

Reporting directly to National Geographic Content president Courteney Monroe, Greenfield will continue to be based at Nat Geo headquarters in Washington, D.C. Previously, she had served as senior vice president, business and operations and as diversity and inclusion council chair.

In addition to Greenfield’s new post, the network has also confirmed that it is renewing for a second year its Nat Geo Media Scholarship program for students who attend historically Black colleges or universities (HBCU), an initiative led by Greenfield. Last year, the inaugural program awarded four recipients a US$10,000 scholarship, an opportunity to participate in a two-week immersion program at National Geographic headquarters, and a mentorship with a Nat Geo employee. More details on the program’s second year will be forthcoming.

“For 134 years, National Geographic has used the power of storytelling to change the world. An essential component of that is ensuring that everyone’s voice is included,” said Monroe. “Karen is an exceptional executive with a proven track record leading diversity and inclusion initiatives and working with the world’s leading content creators. I am thrilled that Karen will be leveraging her extraordinary talents and passion to help guide us in our mission to inspire and elevate diversity and inclusion in every aspect of our work and storytelling, pushing the boundaries of what’s possible.”

“I could not be prouder to not only work for National Geographic, an iconic brand whose mission is to ensure all voices are included in storytelling, but also work alongside Courteney and her senior team, who believe in this value,” added Greenfield. “The greenlight of the second year of the Nat Geo Media Scholarship is a testament to their commitment.”

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.

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