Los Angeles-headquartered indie prodco AGC Studios has launched a new label, AGC Unwritten, that will consolidate all of the company’s unscripted and non-fiction production, and has brought on industry vet Joel Zimmer to serve as president of the subsidiary.

Zimmer (pictured) arrives at AGC from Top Chef studio Magical Elves, where he served as EVP of development. Prior to joining Magical Elves he headed the independent prodco Snow Day Entertainment, and he has also worked as head of current for 495 Productions.

As president of AGC Unwritten, Zimmer will be charged with developing, financing, producing and distributing a wide-ranging slate of unscripted and non-fiction content, building on AGC’s success with such doc titles as the CNN Films coproduction John Lewis: Good Trouble and The Tinder Swindler, which dropped on Netflix in February of this year and has been shortlisted for several awards.

Zimmer will be joined at AGC Unwritten by B.J. Levin, who arrived at AGC as EVP of non-fiction content last summer and now shifts over to the new label. A full executive team is in the process of being built out, and will be announced shortly.

“Having delivered 30-plus premium-quality films and TV shows to the marketplace in just four years, it’s tremendously exciting for AGC to be further expanding its range of output with the launch of AGC Unwritten,” said AGC founder, chairman and CEO Stuart Ford. “We’re privileged to have a recognized industry heavyweight like Joel onboard to lead the new venture, and I am looking forward to AGC evolving further into unscripted formats, gameshow, docuseries and alternative programming in the near future.”