UK television programming distributor DCD Rights has acquired the feature documentary Music, Money, Madness… Jimi Hendrix Live in Maui, which recounts the story of the legendary rock star’s successful concert — and considerably less successful venture into independent filmmaking — on the Hawaiian island in July 1970.
Nominated for a 2022 Grammy Award in the category of Best Music Film, the 90-minute doc chronicles how Hendrix became embroiled in Rainbow Bridge, a film project cooked up by the guitar god’s manager Michael Jeffery. Funded entirely via a $300,000 advance that Jeffery secured against the promise of a soundtrack album from Hendrix, the film went into production in Hawaii under the direction of Andy Warhol associate Chuck Wein, but — with neither a script nor any professional actors in the cast — the shoot soon descended into rock-star-style bacchanalia.
An intended centerpiece of the film was Hendrix and his band performing on the slopes of the dormant Haleakala volcano, but technical problems rendered much of the footage unusable. The documentary includes restored and remixed selections from this never-before-seen 16mm color footage of the two performances by the band, along with interviews with Hendrix sideman Billy Cox, recording producer Eddie Kramer and several participants in the Rainbow Bridge project, including director Chuck Wein.
The film is directed by longtime Hendrix chronicler John McDermott, and produced under the banner of Experience Hendrix LLC, the Hendrix family–owned company that holds the rights to the late star’s music, name and image. A number of earlier documentary productions from the company, including the McDermott-directed Jimi Hendrix: Electric Church, are also part of the DCD Rights catalog.
“This is an innovative feature documentary to present to our buyers,” DCD Rights CEO Nicky Davies Williams said. “We are very pleased to add this exceptional new show to the other spellbinding Experience Hendrix documentaries and concerts in our catalog.”