Extra: ITVX, CBS Reality sign content deal; Try Guys lead new road-trip series

ITV enters streaming content-, ad revenue–sharing partnership with AMC’s CBS Reality Ahead of the launch of its ad-supported streaming service ITVX later this year, ITV has signed an agreement with AMC ...
July 22, 2022

ITV enters streaming content-, ad revenue–sharing partnership with AMC’s CBS Reality

Ahead of the launch of its ad-supported streaming service ITVX later this year, ITV has signed an agreement with AMC Networks International UK that will bring 200 hours of true-crime programming from AMC’s CBS Reality channel to its new platform, with another 50 hours guaranteed for 2023.

The deal is bound up with the similarly imminent launch of True Crime UK, a new AVOD channel from CBS Reality that will draw upon the same library of programming. The content-sharing between True Crime UK and ITVX will be accompanied by an ad revenue–sharing agreement between their parent companies, which ITV announces will be part of its strategy for bringing third-party content to its nascent streaming platform in order to expand its slate of offerings.

Among the titles coming to ITVX as part of the launch package are Descent of a Serial Killer, The Real Prime Suspect, New Scotland Yard Files, Medical Detectives (a.k.a. Forensic Files) and four series presented by investigative journalist and criminologist Donal MacIntyre.

In a release announcing the AMC agreement, as well as another under similar terms with Glasgow-based anime licensor Anime Ltd., Laura Franses, ITV’s director of content partnerships, streaming, said that “these deals herald a new business model and opening up of the ITVX platform, enabling us to bring hundreds of hours of third-party content to new and existing ITVX users.”

Tanya Gugenheim, SVP of business development for AMC Networks International UK, added: “We are excited to work with ITV on this landmark deal, through which CBS Reality’s most popular true-crime programs will reach an even wider audience. Our new AVOD service True Crime UK from CBS Reality underscores our commitment to showcasing expert-led, critically acclaimed factual entertainment to audiences in the UK and beyond.”

Food Network, Discovery+ set premiere date for new culinary road-trip series from The Try Guys

Comedy group the Try Guys (pictured), a quartet of best friends and business partners, are leading a new Food Network series that will feature them cooking new dishes with no instruction.

Produced by Beyond Productions, No-Recipe Road Trip with the Try Guys stars Ned Fulmer, Keith Habersberger, Zach Kornfeld and Eugene Lee Yang, and premieres on August 31 on Food Network and Discovery+. A special under the same title was first announced in February 2021.

The series will see the group attempt to recreate signature menu items in restaurants across the U.S., starting in Nashville and traveling on to Los Angeles, Charleston, Atlanta and Santa Barbara. Each 60-minute episode sees the group visit two local establishments in a new city,  where each member must try to make the restaurant’s best-known dish with no recipe or instruction. A local chef and guest judge will select the most successful dish, which will have the chance to be included on the restaurant’s menu.

The debut episode in Nashville will feature the group attempting to make dosas and wedding cakes, and subsequent instalments will see them tackle such items as tamales, donuts, chicken wings, pizzas, vegan burgers, Thai noodle dishes, seafood and croissants as they make their way across the country.

No-Recipe Road Trip is the latest project from the Try Guys, whose award-winning comedy documentary series — which sees them experimenting with everything from labor pain simulators to Alaskan dog sledding — has garnered over 2 billion views. Among their other projects, they have founded the prodco 2nd Try, authored the New York Times best-seller The Hidden Power of F*cking Up, and were at the centre of the feature documentary Behind the Try.

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.