UK-based Zinc Media Group has added another non-fiction production label to its portfolio with the acquisition of branded content studio The Edge Picture Company.
Based in London and with production bases in Doha, Vancouver and Paris, The Edge has a global client base that includes some of the world’s leading brands, businesses and charities. It has had long-standing collaborations with such companies as Amazon, BT Group and FIFA, and has won more than 700 awards since its founding in 1991.
The Edge will operate alongside Zinc’s pre-existing branded-content wing, Zinc Communicate, as Zinc looks to further ramp up its content offerings across platforms.
“The Edge is a truly impressive business — highly respected, sustainably profitable [and] with a world-class reputation,” Zinc CEO Mark Browning (pictured, left) said in a release. “This [acquisition] adds further scale to our Group, enhancing our creative, commercial and cultural ambition. It will enable us to increase our branded content offering in the marketplace, both on a domestic and international level, and [allow us to] move into new content markets including animation, e-learning and education.”
The Edge CEO Marjorie Blake-Convey (pictured, right) added: “We have had over 30 years of success as an independent production business, and the time is now right to fuel The Edge’s long-term growth within the context of a larger content group, where we can benefit from creative and commercial scale and where we can make new investments in organic growth. Being part of Zinc offers this, and we are beyond excited to be joining the Group.”
The acquisition will become official at the end of August, pending approval from Zinc shareholders. The sale was facilitated by a £5 million fund raised by Zinc’s current shareholders as well as other large institutions. Of that fund, £2.1 million will form an initial consideration in the purchase, while the remainder will be invested in talent, potential IP, and future acquisitions and collaborations.
In line with the model employed for its new parent company’s other labels — which include Red Sauce, Brook Lapping, Tern Television and the recently launched Rex — The Edge will continue to operate with its existing management team once it is under the Zinc umbrella.