Formats

Eureka, Primitives team on relaunch of “The Mole” for Netflix

Belgian specialist format distributor Primitives is teaming with L.A.- and Sydney-based prodco Eureka Productions to revive the reality competition format The Mole for Netflix, with a launch set for this fall. The 10-part ...
August 17, 2022


Belgian specialist format distributor Primitives is teaming with L.A.- and Sydney-based prodco Eureka Productions to revive the reality competition format The Mole for Netflix, with a launch set for this fall.

The 10-part series features 12 players working together in challenges to add money to a pot that only one will win. But among the players is an individual secretly designated as “the Mole,” who has been tasked with sabotaging the group’s efforts.

The deal was brokered by Siobhan Crawford, who departed the Primitives team earlier this year. Chris Culvenor, Paul Franklin, Wes Dening, Rikkie Proost, David Tibballs and David Burris will serve as executive producers on the Netflix series. The Mole format was created by Bart De Pauw, Michel Vanhove, Michiel Devlieger and Tom Lenaerts.

With more than 20 international versions, The Mole is the most-sold format to emerge from Belgium. Since its launch in 1998, versions of the series have been produced in the U.S., Germany, the Nordics and elsewhere, and local editions are still currently running in Belgium (pictured), the Netherlands and Sweden. An Italian adaptation from Mediaset, slated for 2023, is also in the works.

The Mole is one of the best reality formats in the market, and is still going strong after 20+ years,” said Jan Huyse, managing director at Primitives, in a news release. “We are very proud of its ongoing success, and are thrilled that it will be introduced to new audiences worldwide through Netflix.”

About The Author
Justin Anderson joined Realscreen as senior staff writer in 2021, reporting and writing stories for the newsletter and magazine. During his 20-year career he’s filled a variety of roles as a writer and editor at a number of media organizations, covering news and current affairs as well as business, tech, the film and music industries and plenty in between. He’s also spent time behind the scenes in television production, having written everything from voiceover scripts for documentaries to marketing copy. He has a degree in Journalism from Toronto Metropolitan University (formerly Ryerson University).

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