m4e AG adds new head of licensing

Grünwald-based brand management and media company m4e AG today announced Bernd Conrad will join the company as head of licensing. When Conrad starts his new position March 1 he will be responsible for the company's licensing management. Conrad joins m4e AG having most recently worked at TV Loonland AG, where he served as head of licensing & merchandising, overseeing the company's licensing and merchandising activities within the German-speaking territories as well as coordinating international concerns. Prior to that he was at Jetix Consumer Products Germany as licensing director, handling merchandising and home video for the German-speaking region.