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Branded content focus: IBM, Ogilvy’s atomic entertainment
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TV
Branded content focus: Thinking outside the cage
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Digital
Sundance Channel inks branded deal with Geico, Hyundai
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Digital
CBC unveils branded entertainment initiative
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Feature Docs
Doc/Fest ’12: Branded television and morality
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Thom Beers launches Original Productions Entertainment Networks
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Upfronts 2012: TBS, TNT to become “branded video destinations”
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Digital
Playback Summit: Branded ent requires balance of egos
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Budweiser reality series heads to ABC
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Endemol UK appoints director of brand partnerships, licensing
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Spurlock, DOC NYC launch branded documentary initiative
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TV
BEF: Networks have ‘no choice’ but to embrace branded ent
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Chris Grant joining Electus as CEO