- Lifetime is looking for concepts and characters that deliver an “outrageously outsized escapist experience” that their viewers can relate to. Provocative, bold concepts and characters are Lifetime trademarks.
Content creators pitching to the network should understand that “Relationships” are the connective tissue that binds all of Lifetime’s sub-genres and most successful content within their unscripted programming lineup – from aspirational social experiments about the quest for true love, like Married at First Sight; to outrageously relatable “docufollow” series including Marrying Millions; to docusoaps that share the authentic bonds of friendship and competition such as the Little Women franchise.
Relationships covered by the network can also be toxic, and even criminal, which are explored in the Peabody Award-winning Surviving R. Kelly, as well as Surviving Jeffrey Epstein. This wide-ranging “Relationship” focus allows the network to explore a wide range of self-contained formats, documentary events, and serialized approaches to the genre
How to pitch
- Content creators should approach the network with research under their belt about what Lifetime is as a brand, know what content the network does well, and share pitches as log lines (or treatments) or concept sizzles and decks.
The Lifetime team looks for breakthrough concepts, voices and talent, and loves to work with producers to shape and curate nascent ideas for the brand.