North America

Looking For

  • Nickelodeon is looking for unscripted programming that features kids “in charge” and “in control”, always at the center of the action. The network wants compelling stories and sustainable formats with real kids and families at the forefront, who fit Nickelodeon’s brand and tone. Shows should be fun, funny and entertainment-first, and should have a distinct point of view and attitude. Shows should also have a comic sensibility and can be edgy, with a tone suitable for its key demo.


  • United States


  • Unscripted series should target Nickelodeon’s primary audience of kids six to 11, but also have co-viewing potential as well. All programming ideas should feature diversity, inclusivity and empowerment.


  • Arts/Culture 
  • Constructed Reality
  • Docureality
  • Docusoap
  • Food
  • Game & Quiz Shows
  • Home (Renovation, Design)
  • Lifestyle Competitions
  • Reality Competitions
  • Science/Technology 
  • Social Issues/Current Affairs 
  • Sports Documentaries
  • Talent/Studio-Based Competitions
  • Travel & Exploration 

How to pitch

  • The network would like to see a description of the format, talent bios (if any), as well as an overview of how the show would be produced. Pitches should come in the form of a pitch deck and/or sizzle – ideally both – with pitch documents tailored to the Nickelodeon audience and tone.


  • Mandel Ilagan – VP, Unscripted Development
    Stacey Carr – Sr. Director, Unscripted Development
    Kristen Klein – Coordinator, Unscripted Development


  • Producers should have their agent representation reach out to Kristen Klein at Nickelodeon to inquire about pitches. The network does not take unsolicited pitches.

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