Discovery Data

Network Launch Subs @ launchCurrent subsDiscovery US17-Jun-85156,00071.4 millionDiscovery EuropeApr-89(cable exclusive)Sep-93(Astra exclusive)100,000*14.2 millionDiscovery Israel **1990 (agreement)140,0001 millionTLC October, 1991***15,54959.3 million US5.2 mil. CanadaDiscovery AsiaJan-94648,1557 millionDiscovery Latin America / IberiaFeb-94586,1945.4 millionDiscovery Middle EastMay-949,0001,040,000****Discovery CanadaJan-951.1 million4.5 millionDiscovery...
September 1, 1997

Network Launch Subs @ launchCurrent subs
Discovery US17-Jun-85156,00071.4 million
Discovery EuropeApr-89
(cable exclusive)
(Astra exclusive)
100,000*14.2 million
Discovery Israel **1990 (agreement)140,0001 million
TLC October, 1991***15,54959.3 million US
5.2 mil. Canada
Discovery AsiaJan-94648,1557 million
Discovery Latin America / IberiaFeb-94586,1945.4 million
Discovery Middle EastMay-949,0001,040,000****
Discovery CanadaJan-951.1 million4.5 million
Discovery S. Korea**Mar-95140,0001.6 million
Discovery IndiaAug-951 million5 million
Discovery Australia / New ZealandSep-9590,000*****498,475
Discovery ItalyJan-9660060,986
Discovery AfricaJan-969,500109,904
Discovery BrazilApr-96910,6531.8 million
Animal PlanetJun-9699,00020 million
Discovery GermanyJul-96029,652
Discovery JapanJan-9714,82917,782
Four digital networksStill in testing

*Subscriber numbers available are for year-end 1989
**This is a program supply agreement, where branded Discovery Channel blocks air but not a full 24-hour network
***Acquired and re-launched by DCI in 1991
****Subscriber number also includes Israel viewers
*****Subscriber number represents New Zealand only as that network launched before Australia

then …

On average, at launch, Discovery Channel programming consisted of: 60% acquisitions, 40% Discovery Global Library, and 0% coproduction.
(Note: Each regional service varies.)

… vs NOW

Currently, on average, Discovery Channel’s programming consists of: 50% acquisitions, 30% Discovery Global Library, and 20% coproduction.
(Note: Each regional service varies.)

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.