Inside and Outside the Box: sponsorship strategies of white-collar business

When the usual sources of potential funding have been tapped out, documentary producers, like those of other stripes, look to the suits for help. It used to be that the mandate of a particular program determined whether producers and broadcasters would...

October 1, 1997

When the usual sources of potential funding have been tapped out, documentary producers, like those of other stripes, look to the suits for help. It used to be that the mandate of a particular program determined whether producers and broadcasters would...