Reaching U.K. eyeballs: the strategies, the demos

For much of the 1990s, factual on U.K. cable and satellite was synonymous with Discovery Channel Europe and its sister Home & Leisure - the local alternative to The Learning Channel. But in the last two years, there has been an...
July 1, 1999

For much of the 1990s, factual on U.K. cable and satellite was synonymous with Discovery Channel Europe and its sister Home & Leisure - the local alternative to The Learning Channel. But in the last two years, there has been an...

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