The Promotional Punch: So many new shows, only so many promotional dollars

The term 'fall season' may be a misnomer in American cable this year, as many channels launched new programming during the summer months instead, in an attempt to pry audience share away from broadcast networks mired in summer reruns. While the...
September 1, 1999

The term 'fall season' may be a misnomer in American cable this year, as many channels launched new programming during the summer months instead, in an attempt to pry audience share away from broadcast networks mired in summer reruns. While the...

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