Oxygen goes deep
Oxygen, the new women’s channel set to launch into the U.S. February 2nd, is spending US$2.5 million for advertising during January’s Super Bowl. Strange as it sounds, the annual sports event attracts over 30 million female viewers over the age of 18, Oxygen’s target demographic.
New head for the CBC
Canadian Prime Minister Jean Chretien has appointed Robert Rabinovitch to the post of
president and CEO of the Canadian Broadcasting Corporation. Rabinovitch, a Montreal-based businessman, replaces Perrin Beatty, who left the pubcaster in August.
BBC World domination
BBC World, Mothercorp’s answer to CNN, is continuing its global expansion with a move into Canada. The news service is being picked up by several Canadian digital services, and will allow access to a half million Canadian homes. Said presenter Stephen Cole: ‘The world is our neighborhood, and we know it well.’
Artisan gets DCI video
New York’s Artisan Entertainment has acquired the U.S. retail distribution rights for Discovery, TLC and Animal Planet projects. The deal includes 250 current titles, with a minimum of 25 additional hours being added annually. Artisan currently holds the rights to 6300 titles, mostly feature films.
Bertelsmann to launch interactive TV
Bertelsmann, the Munich-based media giant, has announced plans to launch Germany’s first major interactive television pilot program for the spring of 2000. The yet-to-be-named service will ‘look like television but work like the Internet,’ says Bertelsmann new media president Bern Schiphorst. It will provide viewers with movies, music videos, documentaries and travel programming linked to Internet content from Bertelsmann partner America Online and AOL’s CompuServe unit. SK
New doc festival
Discovery Communications and the American Film Institute (AFI) are collaborating on a new film festival initiative, which will debut in Silver Springs, Maryland, in 2001. The AFI/Discovery Global Documentary Festival will recognize the `highest standards in documentary filmmaking around the world.’
As a related item, the entire Discovery corporate outfit will be making the move from Bethesda to Silver Springs in 2003.