Less than two months after the real-life tragedy that befell the Russian submarine The Kursk, TV2 Norway pulled together a 52-minute doc about the incident and attracted the interest of TV2 Denmark, which picked up global distribution rights, meeting with success in almost every territory.
TV2 Denmark sales exec Lone Borsing says deals went through quickly in Germany, Belgium, Spain, Ireland and Poland, among other European countries. Russian terrestrial channel NTV also picked up broadcast rights, reportedly garnering 20 million viewers when the program aired. At press time, TV2 was in negotiations with CNN and Dateline NBC in the U.S.
Borsing says subsequent interviews with family members may be added to the program. TV2 Norway completed the doc before it came to light that 23 crew members had survived the initial explosion that sent the sub crashing down to the bottom of the Barents Sea, though they were not rescued in time.