E! Entertainment dapples in reality

E! Entertainment Television has learned over the years what its 18 to 49 demographic looks for, and this fall that includes some reality programming.
May 17, 2001

In a way, U.S. cablecaster E! Entertainment Television has always been about reality programming. According to Greg Brannan, executive VP of programming and content, ‘the overwhelming majority of the 900 hours of programming that we make every year [is] non-fiction.’ In this year’s lineup of eight new series and mini-series, however, one in particular fits with the recent reality trend – Making It.

‘The initial installment of episodes will be based in Las Vegas. It will take [viewers] inside the real life drama of a group of aspiring dancers trying to make it with a major Vegas revue,’ says Brannan. ‘I think what’s unique about Making It is it doesn’t take ordinary people and put them in extraordinary situations. These are ordinary people who through their own passion have put themselves in extraordinary, kind of stressful situations. So, we’re looking forward to that series.’

E!’s upcoming slate also includes Totally True TV Tales, a behind-the-scenes daily half-hour series about popular television shows; The Women of…, which looks at entertainment’s greatest ladies; Rank, a countdown of the hottest, sexiest, funniest, meanest best or worst from the biz; Assignment E!, a weekly hour-long entertainment news magazine; Star Style, a series profiling the fashion history of a different star in each episode; Fan Club, a weekly half-hour that brings together stars and their fans; and E! POV, a peek at a day in the life of a celeb, as captured on the profiled individual’s portable camera.

The target demographic for E! is 18 to 49, but, notes Brannan, ‘in terms of how we develop, if it’s not going to have very strong 18 to 34 appeal, we step back and ask ourselves, why we are making it.’

About The Author