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Wildlife du jour

The law of the jungle and the animals who live by it have fascinated viewers for decades. Although evidence suggests that the appetite for wildlife programming remains healthy, viewers' palettes are becoming more sophisticated and more varied: what people crave one year, they tire of the next. 'The future tends to be around the corner much quicker these days,' says Bo Landin, head of programming at Scandinature in Sweden. 'It used to be that everyone wanted natural history films because they looked at them forever. That's not the case anymore.
August 1, 2001

The law of the jungle and the animals who live by it have fascinated viewers for decades. Although evidence suggests that the appetite for wildlife programming remains healthy, viewers' palettes are becoming more sophisticated and more varied: what people crave one year, they tire of the next. 'The future tends to be around the corner much quicker these days,' says Bo Landin, head of programming at Scandinature in Sweden. 'It used to be that everyone wanted natural history films because they looked at them forever. That's not the case anymore.

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