Watching Wales

S4C is unique in that it is the only broadcaster in Wales required to cater its programming to both Welsh and English-speaking audiences. While working with an indigenous language can be limiting when it comes to acquiring programming with international potential, the Cardiff-based pubcaster benefits from its tie to sister distributor, S4C International (S4CI). Huw Walters, S4CI's head of coproductions, explains: 'One of the big advantages we have in the market is

September 1, 2001

S4C is unique in that it is the only broadcaster in Wales required to cater its programming to both Welsh and English-speaking audiences. While working with an indigenous language can be limiting when it comes to acquiring programming with international potential, the Cardiff-based pubcaster benefits from its tie to sister distributor, S4C International (S4CI). Huw Walters, S4CI's head of coproductions, explains: 'One of the big advantages we have in the market is