News

MIPCOM: Worth the trip

This year's MIPCOM (October 8 to 12) was an anomaly. Although attendance was down 15.5% (according to Reed Midem - it appeared lower), most attendees declared it one of the better mips of recent memory, with the decrease in warm bodies directly translating into an increase in meaningful meeting time. Although several large U.S. broadcasters sent skeleton staffs to populate their booths, and rumors persisted that some pulled once the market had begun, the decreased number of U.S. attendees didn't put a damper on the event. As one attendee put it: 'I usually have eight meetings with Discovery. This year I only have one. The rest are spread out with European and other broadcasters.' There's no word yet on whether the lack of U.S. dollars affected sales.

November 1, 2001

This year's MIPCOM (October 8 to 12) was an anomaly. Although attendance was down 15.5% (according to Reed Midem - it appeared lower), most attendees declared it one of the better mips of recent memory, with the decrease in warm bodies directly translating into an increase in meaningful meeting time. Although several large U.S. broadcasters sent skeleton staffs to populate their booths, and rumors persisted that some pulled once the market had begun, the decreased number of U.S. attendees didn't put a damper on the event. As one attendee put it: 'I usually have eight meetings with Discovery. This year I only have one. The rest are spread out with European and other broadcasters.' There's no word yet on whether the lack of U.S. dollars affected sales.