Sizing up the Industry

With advertising revenues down, producers and broadcasters have scaled back. But, while the quantity of programming may have suffered, quality has not. Programmers and producers have become more selective about the business they get involved in, and selectivity is a good business trait. Our need to understand the world is greater than ever, but the huge overhaul in subject matter most expected hasn't happened. Instead, the emphasis is on creating well-researched, well-conceived factual programs that veer away from superficial fare.

February 1, 2002

With advertising revenues down, producers and broadcasters have scaled back. But, while the quantity of programming may have suffered, quality has not. Programmers and producers have become more selective about the business they get involved in, and selectivity is a good business trait. Our need to understand the world is greater than ever, but the huge overhaul in subject matter most expected hasn't happened. Instead, the emphasis is on creating well-researched, well-conceived factual programs that veer away from superficial fare.