News

MIPTV sees business bounce back

The spirit of the season permeated Reed Midem's annual springtime tv market, as international attendees returned to Cannes with renewed vigor for this year's MIPTV (April 15 to 19). The event never quite achieved the party atmosphere of years past, but it was a distinct improvement from last October's MIPCOM, in terms of both attendance and mood. Total participants at MIPTV numbered 10,217 (last year's mipcom attracted only 9,943 attendees), including 2,603 registered program buyers, and they all seemed anxious to get back to business. Some of the fluff was stripped away - fewer cocktails and tchotchkes - but as the week wore on, that proved to be more refreshing than depressing.

June 1, 2002

The spirit of the season permeated Reed Midem's annual springtime tv market, as international attendees returned to Cannes with renewed vigor for this year's MIPTV (April 15 to 19). The event never quite achieved the party atmosphere of years past, but it was a distinct improvement from last October's MIPCOM, in terms of both attendance and mood. Total participants at MIPTV numbered 10,217 (last year's mipcom attracted only 9,943 attendees), including 2,603 registered program buyers, and they all seemed anxious to get back to business. Some of the fluff was stripped away - fewer cocktails and tchotchkes - but as the week wore on, that proved to be more refreshing than depressing.