Formula for the Future

Wildlife and its habitat are the inextricable links in a natural history program's DNA. As a result, the genre is closely related to conservation issues - what affects one has impact on the other. But are the producers who profit from the natural world responsible for covering conservation issues as much as they do cute, furry creatures? And are broadcasters - the other half of the industry's double helix - obligated to invest in both? Richard Brock, executive producer of Living Planet Productions, and Peter Weil, VP and GM of Animal Planet International, discuss the question of accountability