News

Making DVD extras: fast and easy

In December, the retail release of Disney's summer action hit Pirates of the Caribbean set a sales record, with more than 11 million videos and DVDs cascading off store shelves less than a week after its North American launch. Besides wishing their own titles could reach that sales stratosphere, doc producers have a reason to take heart - studios hire indies to create the non-fiction content, including docs and 'featurettes,' that are bundled with those DVD releases.

February 1, 2004

In December, the retail release of Disney's summer action hit Pirates of the Caribbean set a sales record, with more than 11 million videos and DVDs cascading off store shelves less than a week after its North American launch. Besides wishing their own titles could reach that sales stratosphere, doc producers have a reason to take heart - studios hire indies to create the non-fiction content, including docs and 'featurettes,' that are bundled with those DVD releases.