News

Nets court Latino market

U.S. airwaves are taking on a decidedly Latin flavor with a new crop of channels targeting the fast-growing Hispanic market. On the heels of the February launch of Si TV - an English-language cable net with reality and entertainment targeting young Latinos - comes VOY Network, an English-language lifestyle channel for 'acculturated' Hispanics. VOY, launching July 19, will air original reality, travel, culinary, history and doc fare.
March 1, 2004

U.S. airwaves are taking on a decidedly Latin flavor with a new crop of channels targeting the fast-growing Hispanic market. On the heels of the February launch of Si TV - an English-language cable net with reality and entertainment targeting young Latinos - comes VOY Network, an English-language lifestyle channel for 'acculturated' Hispanics. VOY, launching July 19, will air original reality, travel, culinary, history and doc fare.

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