News

Spot the sponsor

On Mark Burnett's The Apprentice, contestants were recently given the task of designing a new toy for Mattel. Most of the Apprentices-to-be did a horrible job, but one team came up with an idea for a remote-controlled car the focus group kids liked so much, the company has decided to manufacture it. Dubbed 'Morph Machines,' the line was an unexpected bonus brought about by the pairing of an advertising client and a television production. Too bad they're not all that fruitful.

October 1, 2004

On Mark Burnett's The Apprentice, contestants were recently given the task of designing a new toy for Mattel. Most of the Apprentices-to-be did a horrible job, but one team came up with an idea for a remote-controlled car the focus group kids liked so much, the company has decided to manufacture it. Dubbed 'Morph Machines,' the line was an unexpected bonus brought about by the pairing of an advertising client and a television production. Too bad they're not all that fruitful.