Reality Check: Is reality bad for your brand?

Sure, it gets good ratings, attracts the demographic that makes advertisers giddy and nabs the attention of the fickle press, but is there a hidden cost? In a media-saturated era that sees companies rise and fall on the strength of their brands, is the critically poo-pooed reality genre actually a crack in broadcasting's foundation?
January 1, 2005

Sure, it gets good ratings, attracts the demographic that makes advertisers giddy and nabs the attention of the fickle press, but is there a hidden cost? In a media-saturated era that sees companies rise and fall on the strength of their brands, is the critically poo-pooed reality genre actually a crack in broadcasting's foundation?

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