The Undiscovered Country

Contrary to stereotypes often perpetuated by the media, the Hispanic population in the us is not a group of illegals, maids and gardeners. Take a look at recent figures, and its importance is clear. It's time to toss assumptions aside and understand the significance of this demo to the non-fiction world: 'If the us Hispanic market were a country,' says Harry Neuhaus, managing partner at Coral Gables, Florida-based entertainment and consulting company Animus Group, 'it would be the second largest Spanish-speaking country in the world.'