Retirees and those still climbing the corporate ladder are almost two separate species: they have different banking needs, different hobbies (only seniors proudly bind their furniture in plastic), and they watch different tv shows. After acknowledging the discrepancies between these two audiences - and the fact that its viewers were grayer on top than those it wanted to attract - us cablecaster A&E Network changed its scheduling tactics to target younger viewers, not Nonnas.
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