US networks saw the number of primetime product placements rise 30% in 2005 to 106,808 occurrences - a jump from 82,014 the year before. In total, product placements logged 191 hours in primetime in 2005, an increase of 22% over 2004, which clocked 157 hours. Not surprisingly, factual programs topped the list of shows padding the bottom line with this increasingly popular source of revenue. KB
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