While the adult world can't seem to get enough of reality and non-fiction shows, the genre is only just beginning to take off in kids' programming. Why the lag? 'Kids' entertainment has been neglected,' says Annie Miles, director of the Talent Kids division at Talent Television, a production company based in London. 'Kids' shows cost money - the same amount as adult shows,' she says. 'But they only get a fraction of the budget.' Even a bare-bones production costs £15,000 to £20,000 (us$28,000 to $37,000) per episode, says Miles. An adventure program rings in at £100,000 ($186,000) per episode.

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