News

David Abraham, TLC (US)

For those wags who dubbed tlc the 'Totally Lost Control' network two years ago, hope is being restored. Perhaps it's a case of art imitating life that tlc's 'Life Lessons' campaign has begun to gain traction with viewers and advertisers alike. With ratings having dropped like a paralyzed peregrine, the cablenet certainly must have learned a few lessons the hard way - most especially that too much of a good thing makes viewers reach for the remote.

June 1, 2006

For those wags who dubbed tlc the 'Totally Lost Control' network two years ago, hope is being restored. Perhaps it's a case of art imitating life that tlc's 'Life Lessons' campaign has begun to gain traction with viewers and advertisers alike. With ratings having dropped like a paralyzed peregrine, the cablenet certainly must have learned a few lessons the hard way - most especially that too much of a good thing makes viewers reach for the remote.