Marc Fein, Outdoor Life Network (US)

When Marc Fein took the helm as Outdoor Life Network's svp of programming and production, oln had an unexciting reputation as the place where rather sedate, older viewers could crack a beer and watch trout-fishing. Then, in 2001, Comcast took over. Comcast's top brass saw oln as a diamond in the rough, and brought in Fein to add polish. 'We wanted to create more of a value for our distributors and affiliates in ad sales,' says Fein. 'We wanted to grow the network and reach more people.' All this without alienating the audience they already had.