Scan the table at any major pitching forum and you’ll likely spot Mette Hoffmann Meyer, a formidable ally for moderators in need of an unabashed opinion. If anyone is entitled to boldly critique a pitch, it’s Hoffmann Meyer. An institution in the doc world due to her passionate championing of lesser-known filmmakers, Hoffmann Meyer sold docs for 15 years until, at the beginning of 2005, she switched gears to become chief executive for coproductions, documentaries and factual programming.

She looks back fondly on her selling days, and hopes to stay in touch with a lot of the same contacts in her current role. She’s now buying and commissioning international docs and factual content for TV2 – a small pubcaster in comparison to some of its European counterparts, but one that holds hefty clout in the non-fiction world thanks to Hoffmann Meyer.

Shortly after her title switch, Hoffmann Meyer discussed her screening habits with realscreen. ‘I screen over 1,000 films a year because I like to find good ones, as I did with To Live is Better than to Die,’ she said. ‘I enjoy it; I spend most of my weekend screening.’ Considering the raft of award-winning films she’s found, it seems to be paying off.