Laura Michalchyshyn, Sundance Channel (US)

A broadcaster that markets itself as the voice of independents can't follow the pack. So when Laura Michalchyshyn joined Sundance Channel as evp of programming and marketing in January 2005 with a mandate to broaden the scope of the outlet's programming, she began by doubling the number of original series and one-offs. And while the channel had successfully leveraged its roots in the Sundance Film Fest with a strong offering of programs about filmmaking, she promptly ventured outside that comfort zone.

June 1, 2006

A broadcaster that markets itself as the voice of independents can't follow the pack. So when Laura Michalchyshyn joined Sundance Channel as evp of programming and marketing in January 2005 with a mandate to broaden the scope of the outlet's programming, she began by doubling the number of original series and one-offs. And while the channel had successfully leveraged its roots in the Sundance Film Fest with a strong offering of programs about filmmaking, she promptly ventured outside that comfort zone.