Along with a recent announcement that the iTunes Store now contains dozens of movies from Walt Disney, Pixar, Touchstone and Miramax, Apple CEO Steve Jobs explained that the films can be purchased for download to watch on computers, iPods and – what’s really of note – soon on Apple’s iTV player too. (FYI, that won’t be the final product name, it’s just the current internal code name. Wouldn’t want to get it confused with the mega British TV network.) The iTV hardware is set to hit consumers early next year at a price of US$299, and will stream content wirelessly between televisions and computers, offering a connection from computer to home entertainment systems. With Apple pushing consumers to handheld technologies of late, let’s see if viewers bite at this new offering.