Talking points: Judith Orlowski

Judith Orlowski, vp of scheduling and acquisitions, hgtv, us
October 1, 2006

Judith Orlowski, VP of scheduling and acquisitions, HGTV, US
The top tip Orlowski passes on to eager distributors is to know HGTV’s buying history. It may sound like a no-brainer, but her best relationships are with those distributors with pitches that are on brand with the network. ‘Believe me, I’ve checked you out before I set up the meeting, so you should do your homework too.’ Knowing HGTV’s background can also cut short the ‘channel lecture’ at the start of meetings and help her get right to the product on offer.

One of the big catches for hgtv during the negotiation phase is its cross-platform strategy. The network insists on all rights, which she says can lead to some distributors believing she’s difficult to close a deal with. Early in the process, she’s also had to explain to distributors that her excitement over a particular product doesn’t guarantee a slot in the sked. She’s not the only one who makes decisions on which programs get scheduled. ‘What I love personally may not be what’s on brand for HGTV.’

As for pitches, she offers: ‘We are always open to a new spin on the old game and expanding our view of the home, which is not just a physical structure but has all the emotion and personality brought into its style and feel.’

About The Author
Andrew Jeffrey joined Realscreen in 2021 as its news editor. Here, he helps to oversee assignment, reporting and editing for Realscreen's daily newsletter. Prior to his work covering documentary and non-fiction film and TV, he worked as a reporter and associate producer for CBC Edmonton, and as a reporter for The Star Calgary, where he covered daily news on beats such as local and provincial politics, health care and harm reduction, sports and education. His work has appeared in other Canadian news outlets such as TVO, the Edmonton Journal and Avenue Magazine.