Feeding a hot trend can translate into big audience numbers, but timing is everything. Viewers glom onto a topic for only so long before rushing over to the next subject du jour. Right now, environmental-themed programming is on the top of many broadcasters' wish lists, and while producers clamor to meet the demand, there is always the concern that a program created to satiate a hot trend may end up in a broadcaster landfill with other green-themed programs because it was only a passing fancy.
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