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TV still polls well

Recent polls in the US and UK show that TV execs need not worry (yet) that Internet and mobile will lure away their viewers. Numbers from an ICM poll for the BBC and an Ipsos poll for AOL/AP show that while more people are watching videos online than before, it isn't detracting from regular viewing. In the US, only about 32% surveyed said they went to a computer to watch more video content than they did a year ago. Three-quarters of the British polled watched more video online than last year, though only 33% are heavy users, watching online and mobile once a week.
January 1, 2007

Recent polls in the US and UK show that TV execs need not worry (yet) that Internet and mobile will lure away their viewers. Numbers from an ICM poll for the BBC and an Ipsos poll for AOL/AP show that while more people are watching videos online than before, it isn't detracting from regular viewing. In the US, only about 32% surveyed said they went to a computer to watch more video content than they did a year ago. Three-quarters of the British polled watched more video online than last year, though only 33% are heavy users, watching online and mobile once a week.

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